Hi,

I’m Paola, founder of Terranova Recruitment & Commercial Consulting. After 15 years leading commercial strategy at companies like Zara, Riachuelo, iFood, and others, I made a bold move: I left the traditional corporate world, where I held senior roles as Commercial Head, to start my own consultancy — one built around agility, clarity, and action.

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Terranova was born to close a real gap in the market: companies needed tailored hiring solutions, built with business logic and operational understanding — not just CVs. Recruiting full sales teams of 5, 10, or even more people is a growing challenge that most firms struggle to solve. We do it differently: with structure, speed, and strategic focus.

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Today, I live between long stretches in Brazil and New Zealand, working without a fixed base and staying deeply connected to both markets. My routine blends international recruitment and commercial consulting — helping foreign companies hire exceptional Brazilian talent, and supporting Brazilian businesses with strategic guidance to scale their sales operations.

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In the technology, delivery, renewable energy, and judicial assets sectors, I built commercial departments from the ground up. I designed scalable pipelines, structured CRM strategies, implemented data-driven KPIs, and led the adoption of platforms like HubSpot, Salesforce, Pipedrive, and Notion to boost performance and revenue.

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Internal and external teams operate under different dynamics — and your commercial structure needs to reflect that. My role is to bring the right people, tools, and processes to unlock growth in any stage of your operation. Every decision, every hire, every project: always with a results-first mindset.